{"product_id":"virsa-soft-cotton","title":"VIRSA SOFT COTTON","description":"\u003cbody\u003e\n\n\n  \u003cmeta charset=\"UTF-8\"\u003e\n  \u003cmeta name=\"viewport\" content=\"width=device-width, initial-scale=1.0, viewport-fit=cover\"\u003e\n  \u003ctitle\u003eMensuits Virsa Cotton™ | Everyday Softness\u003c\/title\u003e\n  \u003cstyle\u003e\n    \/* ---------- RESET \u0026 BASE ---------- *\/\n    * {\n      margin: 0;\n      padding: 0;\n      box-sizing: border-box;\n    }\n\n    body {\n      background-color: #fefcf8;\n      font-family: 'Inter', -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif;\n      line-height: 1.5;\n      color: #1c1c1c;\n      padding: 2rem 1.5rem;\n    }\n\n    \/* premium container - restrained width, airy *\/\n    .product-container {\n      max-width: 880px;\n      margin: 0 auto;\n      background: #ffffff;\n    }\n\n    \/* typography hierarchy *\/\n    .product-title {\n      font-size: 2.2rem;\n      font-weight: 470;\n      letter-spacing: -0.02em;\n      line-height: 1.2;\n      color: #000000;\n      margin-bottom: 0.7rem;\n    }\n\n    \/* elegant, slightly highlighted tagline *\/\n    .premium-tagline {\n      font-size: 0.85rem;\n      text-transform: uppercase;\n      letter-spacing: 0.1em;\n      color: #7c6e5d;\n      border-left: 2px solid #d9cdb5;\n      padding-left: 0.9rem;\n      margin-bottom: 1.6rem;\n      font-weight: 440;\n    }\n\n    \/* main description - clean, scannable, benefit-led *\/\n    .main-description {\n      font-size: 1rem;\n      line-height: 1.6;\n      color: #2a2a2a;\n      margin-bottom: 2rem;\n      font-weight: 380;\n    }\n\n    .main-description p {\n      margin-bottom: 1rem;\n    }\n\n    \/* minimalist section label *\/\n    .section-label {\n      font-size: 0.7rem;\n      text-transform: uppercase;\n      letter-spacing: 0.12em;\n      color: #8f7e6b;\n      margin-bottom: 1rem;\n      font-weight: 500;\n    }\n\n    \/* feature list - subtle check, no emojis, clean spacing *\/\n    .feature-list {\n      list-style: none;\n      padding: 0;\n      margin: 0 0 1.8rem 0;\n      display: flex;\n      flex-direction: column;\n      gap: 0.7rem;\n    }\n\n    .feature-list li {\n      font-size: 0.95rem;\n      color: #262626;\n      display: flex;\n      align-items: baseline;\n      gap: 0.65rem;\n      font-weight: 390;\n    }\n\n    .check-mark {\n      display: inline-block;\n      width: 18px;\n      text-align: center;\n      font-weight: 460;\n      color: #b09b82;\n      font-size: 0.95rem;\n    }\n\n    \/* highlight box – premium, subtle beige, for the key selling point *\/\n    .highlight-box {\n      background-color: #f8f6f1;\n      padding: 1.5rem 1.7rem;\n      margin: 1.2rem 0 2rem 0;\n      border-left: 3px solid #cfc2ae;\n      border-radius: 0px;\n    }\n\n    .highlight-text {\n      font-size: 1.05rem;\n      font-weight: 440;\n      line-height: 1.4;\n      letter-spacing: -0.01em;\n      color: #1e1b17;\n    }\n\n    .highlight-sub {\n      font-size: 0.82rem;\n      color: #6a5e4e;\n      margin-top: 0.5rem;\n      letter-spacing: 0.01em;\n    }\n\n    \/* technical details – clean structured grid *\/\n    .tech-details {\n      margin-top: 2rem;\n      padding-top: 1.25rem;\n      border-top: 1px solid #ece4db;\n    }\n\n    .tech-grid {\n      display: flex;\n      flex-wrap: wrap;\n      gap: 1.25rem;\n      margin-top: 0.75rem;\n    }\n\n    .tech-item {\n      flex: 1;\n      min-width: 140px;\n    }\n\n    .tech-label {\n      font-weight: 500;\n      color: #8c775e;\n      text-transform: uppercase;\n      font-size: 0.68rem;\n      letter-spacing: 0.06em;\n      margin-bottom: 0.3rem;\n    }\n\n    .tech-value {\n      color: #2a2a2a;\n      font-weight: 400;\n      font-size: 0.9rem;\n    }\n\n    \/* subtle breathing divider *\/\n    .soft-divider {\n      height: 1px;\n      background: #f0eae2;\n      margin: 2rem 0 0 0;\n    }\n\n    \/* mobile fine-tuning: elegant stacking, better readability *\/\n    @media (max-width: 640px) {\n      body {\n        padding: 1.25rem;\n      }\n      .product-title {\n        font-size: 1.7rem;\n      }\n      .highlight-box {\n        padding: 1.2rem;\n        margin: 1rem 0 1.6rem 0;\n      }\n      .tech-grid {\n        flex-direction: column;\n        gap: 0.8rem;\n      }\n      .feature-list li {\n        font-size: 0.9rem;\n      }\n      .main-description {\n        margin-bottom: 1.6rem;\n      }\n      .premium-tagline {\n        margin-bottom: 1.2rem;\n      }\n    }\n  \u003c\/style\u003e\n\n\n\n\u003cdiv class=\"product-container\"\u003e\n  \n  \u003c!-- PRODUCT TITLE – bold, large heading --\u003e\n  \u003ch1 class=\"product-title\"\u003eVirsa Cotton™\u003cbr\u003eUnstitched Suit Fabric\u003c\/h1\u003e\n  \n  \u003c!-- SHORT PREMIUM TAGLINE – refined, slightly highlighted (Urdu essence preserved) --\u003e\n  \u003cdiv class=\"premium-tagline\"\u003eAsal sukoon, jo mehsoos ho — softness you can feel.\u003c\/div\u003e\n  \n  \u003c!-- MAIN DESCRIPTION – clean, benefit-driven, evocative without emojis --\u003e\n  \u003cdiv class=\"main-description\"\u003e\n    \u003cp\u003eA fabric that feels gentle on the skin and close to tradition — designed for comfort in every moment. Inspired by our Virsa — our roots, our Riwayat — this cotton is crafted to bring back the simplicity of real comfort. It’s soft in a way you notice instantly, and light enough to carry you through the warmest days with ease.\u003c\/p\u003e\n    \u003cp\u003eThe fabric breathes naturally, allowing air to flow and your skin to stay at ease. Whether at home, at work, or stepping out, it moves with you — quietly refined, effortlessly comfortable.\u003c\/p\u003e\n    \u003cp\u003eFrom daily routines to quiet evenings, Virsa Cotton fits seamlessly into your lifestyle. Ideal for namaz, casual outings, office wear, or relaxed gatherings — it offers a clean, composed look without effort. Tailor it into a classic shalwar kameez or a simple kurta pajama — it adapts to your day, naturally.\u003c\/p\u003e\n  \u003c\/div\u003e\n  \n  \u003c!-- KEY FEATURES SECTION – minimal ✔ style (discreet) with 4 core benefits --\u003e\n  \u003cdiv class=\"section-label\"\u003ekey features\u003c\/div\u003e\n  \u003cul class=\"feature-list\"\u003e\n    \u003cli\u003e\n\u003cspan class=\"check-mark\"\u003e—\u003c\/span\u003e Ultra soft feel — gentle on skin, all day\u003c\/li\u003e\n    \u003cli\u003e\n\u003cspan class=\"check-mark\"\u003e—\u003c\/span\u003e Breathable \u0026amp; airy — perfect for summer heat\u003c\/li\u003e\n    \u003cli\u003e\n\u003cspan class=\"check-mark\"\u003e—\u003c\/span\u003e Skin friendly — comfort you can rely on\u003c\/li\u003e\n    \u003cli\u003e\n\u003cspan class=\"check-mark\"\u003e—\u003c\/span\u003e Daily wear ready — simple, practical elegance\u003c\/li\u003e\n  \u003c\/ul\u003e\n  \n  \u003c!-- HIGHLIGHT BOX – key selling point (softness + breathability + tradition) --\u003e\n  \u003cdiv class=\"highlight-box\"\u003e\n    \u003cdiv class=\"highlight-text\"\u003eEveryday softness, rooted in Virsa.\u003c\/div\u003e\n    \u003cdiv class=\"highlight-sub\"\u003eLightweight, breathable, and naturally gentle — effortless comfort for every moment of your day.\u003c\/div\u003e\n  \u003c\/div\u003e\n  \n  \u003c!-- TECHNICAL DETAILS – fabric type, cutting, season, texture, suitable for --\u003e\n  \u003cdiv class=\"tech-details\"\u003e\n    \u003cdiv class=\"section-label\"\u003eproduct details\u003c\/div\u003e\n    \u003cdiv class=\"tech-grid\"\u003e\n      \u003cdiv class=\"tech-item\"\u003e\n        \u003cdiv class=\"tech-label\"\u003eFabric\u003c\/div\u003e\n        \u003cdiv class=\"tech-value\"\u003ePremium Soft Cotton\u003c\/div\u003e\n      \u003c\/div\u003e\n      \u003cdiv class=\"tech-item\"\u003e\n        \u003cdiv class=\"tech-label\"\u003eCutting\u003c\/div\u003e\n        \u003cdiv class=\"tech-value\"\u003e4.25 Meters (Unstitched)\u003c\/div\u003e\n      \u003c\/div\u003e\n      \u003cdiv class=\"tech-item\"\u003e\n        \u003cdiv class=\"tech-label\"\u003eSeason\u003c\/div\u003e\n        \u003cdiv class=\"tech-value\"\u003eSummer \/ Hot Weather\u003c\/div\u003e\n      \u003c\/div\u003e\n      \u003cdiv class=\"tech-item\"\u003e\n        \u003cdiv class=\"tech-label\"\u003eTexture\u003c\/div\u003e\n        \u003cdiv class=\"tech-value\"\u003eLightweight, airy, extra soft\u003c\/div\u003e\n      \u003c\/div\u003e\n      \u003cdiv class=\"tech-item\"\u003e\n        \u003cdiv class=\"tech-label\"\u003eSuitable For\u003c\/div\u003e\n        \u003cdiv class=\"tech-value\"\u003eShalwar Kameez, Kurta Pajama\u003c\/div\u003e\n      \u003c\/div\u003e\n    \u003c\/div\u003e\n  \u003c\/div\u003e\n  \n  \u003c!-- subtle closing detail --\u003e\n  \u003cdiv class=\"soft-divider\"\u003e\u003c\/div\u003e\n  \n\u003c\/div\u003e\n\n\n\u003c\/body\u003e","brand":"MenSuits","offers":[{"title":"White","offer_id":53114025574694,"sku":null,"price":4899.0,"currency_code":"PKR","in_stock":true},{"title":"DEEP NAVY","offer_id":53114025607462,"sku":null,"price":4899.0,"currency_code":"PKR","in_stock":true},{"title":"JET BLACK","offer_id":53114025640230,"sku":null,"price":4899.0,"currency_code":"PKR","in_stock":true},{"title":"CREAM COLOR","offer_id":53114025672998,"sku":null,"price":4899.0,"currency_code":"PKR","in_stock":true},{"title":"MINT COLOR","offer_id":53114025705766,"sku":null,"price":4899.0,"currency_code":"PKR","in_stock":true},{"title":"SKY BLUE","offer_id":53114025738534,"sku":null,"price":4899.0,"currency_code":"PKR","in_stock":true},{"title":"Caramel","offer_id":53114025771302,"sku":null,"price":4899.0,"currency_code":"PKR","in_stock":true},{"title":"Light Grey","offer_id":53114025804070,"sku":null,"price":4899.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1012\/2366\/1862\/files\/white_bb9d33db-4fbb-403b-85af-f0e99b6c9d14.png?v=1777291231","url":"https:\/\/mensuits.pk\/products\/virsa-soft-cotton","provider":"MenSuits","version":"1.0","type":"link"}